Care Package Campaign

OTTAWA WE CARE

Ottawa We Care is an initiative created by a coalition of businesses based in Ottawa to assist in the relief effort following the beginning of the Covid-19 pandemic. Ottawa We care aims to provide and deliver care packages to families and individuals most affected by this crisis. As a partner of the initiative we helped create a video campaign to inform the public. The challenge for this project was to show intentionality and support in a genuine way. We decided to have the leaders of each businesses speak in the video campaign to project that support and intentionality. The result is a strong campaign that shows care , support and sympathy.